Long Tail Analytics

30days, Main Content Add comments

Steve of PokerCopilot fame has an interesting blog post about his traffic from Google.

Basically most of the traffic is from low volume unique phrases.

While obviously more visitors are better, it seems like most people concentrate on the front page assuming that’s where visitors will enter. Should we be looking to improve the blog to product funnel? The most common is usually a sidebar link to the main webpage, but how many people read sidebars, never mind click on them.

I haven’t seen much about optimising this, if you’ve got any further info or ideas on this I’d love to hear them.

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